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Linkedin Summary and Its Importance in 2021

posted on 21-9-1-Wed 03:36
LinkedIn Profile Summary 
What part does LinkedIn Summary play in relationship building?
What Makes A Nice LinkedIn Profile Summary?
How to draft a good summary for LinkedIn?

Social selling is all about developing business relationships. You need to be professional, appropriate, and relevant during the process.

Unfortunately, not many professionals follow this rule despite having inevitable expertise in their respective fields.

In this post, we will talk about the LinkedIn summary and how to draft a good LinkedIn Summary. Let’s start:

LinkedIn Profile Summary 

Why your LinkedIn summary deserves your attention? Because it shows others a clear idea about your expertise or who you are.

Your LinkedIn Summary includes vital info about you, according to Closely . It creates a spark between you and your prospects, and if not handled with care, things can go against you quickly.

Your LinkedIn can contain your image, a background picture, and of course, words that describe you and the manner in which you refer to prospects.

In simple words, we can say that your LinkedIn summary works as a landing page . And it’s surely an essential part of your positioning.

What part does LinkedIn Summary play in relationship building?

Imagine that you receive a message from someone, and it’s relevant to you, and the message’s tone is accurate, so you don’t mind replying…

What will be your step in this situation?

You will visit their profiles!

Quite often, it takes a few seconds to determine how your interactions will progress. If you like their profile, you will not mind chatting with that person. That’s why you need to keep your summary:

  • Laser-focused and relevant
  • Compelling
  • Professional
  • Inspiring

The process might be time-consuming but deserves your time and effort.

Go strategic

Furthermore, a good and well-written LinkedIn summary also acts as your brand image . Even if you don’t have a large organization or you have a new startup.

You should know and understand how to differentiate your brand and yourself from the crowd. Being an expert is sometimes not enough; you should know how to deal with an overcrowded field.

After figuring out the relevant brand image, you can start implementing your strategy. Start filling in details about yourself first on your social media profiles.

What Makes A Nice LinkedIn Profile Summary?

The first thing to remember is that your LinkedIn summary is not like a CV summary. Similarly, keep in mind that you are not writing the summary to impress HR managers. So, don’t brag about yourself; instead, show yourself an actual identity and explain “what is in there for the users.”

Furthermore, think of your LinkedIn summary as a CTA of a landing page.

Therefore, here are some vital things that you need to include in your LinkedIn summary:

  • Your past skills and achievements
  • Personal thoughts, insights
  • Unique selling point
  • Your brand’s image and tone of voice
  • Humor (if it relates with your brand’s tone of voice and ensures it is appropriate)
  • Complete contact details/CTA
  • Try to maintain consistency and accuracy in the style, tone, tenses, and punctuation.
  • Keywords for SEO

Things you should never use in your LinkedIn summary:

  • Turning it into a fiction
  • Writing summary as a third person
  • Too many emojis, especially inappropriate ones
  • Details that you think are correct, or you care
  • Irrelevant stats and confusing language
  • Too many CTAs

Let’s see more examples of LinkedIn summaries.

LinkedIn Summary — Some Bad Examples 

Too Long:

No one likes to read long summaries, remember it is a SUMMARY!

Too short:

The summaries that are incomplete or too short are confusing.

Too self-centered:

No one likes to hear about your life stories, medals, diplomas, and how many miles you walk daily. The less you talk about yourself, the better it will be. You need to learn how to share your achievements without alienating others.

Too fragmented:

There is a notable difference between structuring your words and making them fragmented.

Don’t use too many CTAs, or too many diverse emojis. Include unique selling points and keep them relevant.

Keep it detailed but not Too fluffy:

Being detailed is essential but without being too fluffy. Keep it to the point; otherwise, your LinkedIn summary will look like the general description that will not work. Make it professional and different from others.

LinkedIn Summary — Good Examples 

Straightforward & light-spirited: 

LinkedIn summaries always work because they are:

  • Clear thought with adequate flow
  • Transparent
  • Has a perfect length
  • Logically sequenced

Such summaries offer enough information with a clear meaning and flow so others can understand your opinions. Try to keep it an enjoyable, stress-free journey that people like to read and makes things clear. The summary doesn’t throw any hindrances in their way.

Mention a bit about yourself, a bit about your accomplishments, and a line that concludes the whole thing appropriately.

How to draft a good summary for LinkedIn?

Luckily, there are no set rules to write a LinkedIn summary. However, there are some practices that you need to follow. The practices are:

Try to keep the summary within 1500 words or ten paragraphs and add spaces between paragraphs.

Use SEO keywords.

Include relevant keywords where needed to make it optimized for LinkedIn Search .

Include keywords in your specialties.

Remember, though, the short your expertise is, the higher the chances of popping up higher in the LinkedIn search.

Sentence Length

Short sentences work in some cases only. But if you use them frequently, they might cause friction. Instead, use long sentences with short ones in a natural way. In some cases, long sentences are more suitable, especially if your idea is clear.

Intro

Take start with a few sentences describing yourself. Don’t boast about your past accomplishments; instead, keep it to the point and professional. Approximately two or three sentences will be enough.

Body

Try to keep the focus on your unique selling points. The summary’s body should talk to your target audience and describe how you can answer their pain points. Use bullet points to define unique selling points.

In the End

Use a clear CTA to finish your LinkedIn summary. For example, you can leave your email for questions or drop your website’s link.

The best way to wrap up your summary is to write your specialties. Mention the fields and skills that you have expertise in and use bullet points to describe them neatly. You can also place emojis if needed but ensure they are relevant and don’t use too many.