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How to Install Google Analytics on your WordPress Site incl. Google Analytics Data Analysis Alternatives

posted on 20-3-17-Tue 01:04
Top Google Analytics Features
Top Google Analytics Features
Alternatives to Google Analytics
Mixpanel
What is Mixpanel?
Top Mixpanel Features
The Top Benefits of Mixpanel
Mixpanel Price
How do you install Mixpanel?
Who is Mixpanel best for?
Clicky
The Top Clicky Benefits
The Best Clicky Features
Clicky- The Price Plans
Clicky – How to Install
Who is Clicky best for?
Parse.ly
What does Parse.ly offer?
Integrating Parse.ly
Fancy Feature
Who is Parse.ly best for?
Good Work!


wordpress google analytics

Question: Would you like to learn how to install Google Analytics into your WordPress website? In an easy, fuss-free, way? (that appears to be two questions, oops).

Answer: Read on to learn the why, and the how. Follow me.

Having the knowledge and power of knowing how your users on your website engage with your content is key to online success. And one of the best ways to get this knowledge and power is to install Google Analytics within your WordPress platform.

Likely the most universally-used free analytics tool, Google Analytics standard package delivers a thorough, in-depth choice of analytical features, both for standard and mobile-optimised WordPress websites.

Google Analytics enables your business to monitor your advertising return on investment, as well as track your social networking platforms and applications.

Top Google Analytics Features

·       Campaign success measuring tools

·        Advanced site and app reporting and segmentation

·        Mobile app reporting

·        Google tag manager

·        Cross-device data

·        Conversion Tracking

·        Custom Dashboards

·        Product integrations

·        Acquisition reporting

·        Audience reporting

·        Benchmarking reports

·       Performance reporting

·       Alerts and intelligence

·       Real Time Data

·       Custom Reporting

·       Traffic Acquisition

·       Bounce Rate vs Exit Rate

·       Advanced Segmentation

·       Flow Visualization

·       Social Reporting

·       Mobile Device Tracking

·       Video Performance Measurement

·       Multi-Channel Reporting

·       Integration with AdWords

·       Data Export & Tracking API

Top Google Analytics Features

Using the dashboard, you can quickly discover how your visitors are navigating your WordPress website, and what they are searching for. Use this data to decide on content additions to your website, and where the best place for it is.

Google Analytics’ content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers queries and concerns.

During the course of reading this article, you will understand the benefits of Google Analytics to your WordPress website, and your business as a whole. Learn step-by-step as we go through how to install Google Analytics.

1.     How to Register with Google Analytics

Step 1:  This first step requires you to visit  Google Analytics  to register.

Login using your Google account. If you do not already have a Google account, you can create one now before we go any further.

Google Analytics Wordpress



Step 2:  Now that you’re all signed in with your existing or new Gmail account, you’ll be shown a screen like this. It’s at this stage you can register for Google Analytics with your Gmail account.

add google analytics to wordpress

You’ll now need to provide a name for your account, your business name is the obvious choice here.

how to install google analytics to wordpress

Step 3:  You can now choose at this stage between a mobile or website app. Go ahead and select website.

google analytics for wordpress

The next step requires you to provide:

·       Website Name

·       Website’s URL

·       Country

·       Time Zone

how to install google analytics to wordpress

After you’ve provided this required information, click Next.

Go ahead and consent to Google Analytics terms and conditions. Unfortunately you can’t go any further with this until you agree!

Step 4:  This is when you get your Google Analytics tracking code.

Make a note of this tracking code, as we will need this in a little while when we move onto the WordPress instructions.

how to setup google analytics on wordpress

You may find it useful to keep the Google Analytics browser tab open, as you may need to come back to it at one stage.

It’s time now to install Google Analytics in WordPress.

2.     How to Install Google Analytics Using MonsterInsights  

Within this article, we are just going to demonstrate how you can install Google Analytics using MonsterInsights. This is because this is our recommended, and easiest, method to do so.

MonsterInsights is the most common plugin for WordPress, when it comes to installing Google Analytics. You’ll be in good company, as over 1 million websites use this particular plugin, even Playstation!

MonsterInsights is the easiest way by far of installing Google Analytics to WordPress. And we all like simple, right?

For the purposes of this article, and for simplicity, we are going to show you how to use the MonsterInsights free version, however there is a premium (paid) plugin available to download . The premium version offers advanced tools such as:

·       Ads Tracking

·       Author Tracking

·       E-commerce Facilities

The paid and free versions are the same to install.

Let’s go ahead and install, and activate the  MonsterInsights plugin .

Once the plugin is activated, it will add a new menu item labelled Insights to your WordPress admin panel. You can tap on this new addition, and it will enable the MonsterInsights setup wizard.

add google analytics to wordpress

This step requires you to select a category for your website (a business website, blog, or online store). Save and Continue .

Next, click on the Connect MonsterInsights button.

Google Analytics Wordpress

You’ll come across a popup at this stage which will navigate you to Google accounts. Here you can either sign in, or choose a Google account if you’re already ahead of the game and signed in!

google analytics wordpress

Go ahead and grant MonsterInsights access to your Google Analytics account.

google analytics for wordpress

To start tracking data, you need to choose your website address and complete authentication .

add google analytics to wordpress

The next stage is to choose the settings for your website. Default settings are just fine for most websites, so choose Default, then Save and Continue.

Skip this Add-on step for now.

how to install google analytics to wordpress

After this, you can choose whether to install the WPForms plugin, which is recommended. Feel free to install this now, or choose an alternative at another time. 

add google analytics to wordpress

Success! You’ve now installed Google Analytics on your WordPress website.

Give Google Analytics some time however before it can start reporting on your statistics.

wordpress google analytics

An awesome key feature about MonsterInsights is that you can see your reports from Google Analytics within your WordPress dashboard, so you don’t have to navigate elsewhere to find this information.

Go to Insights > Reports to see a quick overview of your data shown here.

Google Analytics Wordpress

3.      How to View Reports using Google Analytics

Google Analytics is more than capable of reporting on a multitude of valuable data, collected from your website content. This data can be seen by visiting your Google Analytics dashboard.


add google analytics to wordpress

Each portion on Reporting is separated into separate tabs. By clicking on a tab, it will enlarge to show more choices.

Real-time  - This report will show you a real-time view of your website traffic.

Audience  – This tab allows you to see reports which assist you in understanding how your visitors are using your website.

Acquisition  – This report explores where your users came from.

Behaviour – This report shows you how your users interact once they land on your website.

Conversion –  This reports show how well you’re doing against your KPIs.

Alternatives to Google Analytics

Now, it may be that you aren’t a fan of Google Analytics, or perhaps you’d like to explore a couple of different data analytics tools in which to track your website data.

Compare and contrast with another few tools here, some of which offer free trials, some of which are free forever, and some are on a monthly subscription basis:

Mixpanel

What is Mixpanel?

Mixpanel offers a powerful analytics platform, enabling you to understand visitor behaviour, both to your website and other devices. Find out the how, the why, conversions, retainment and engagement opportunities.

Top Mixpanel Features

·       24/7 live rep support

·       Campaign Management

·       Goal Tracking

·       Site Search Tracking

·       User Interaction Tracking

·       Pageview Tracking

·       Keyword Tracking

·       Conversion Tracking

·       Multiple Site Management

·       Data Discovery

·       User Survey Forms

·       Predictive Analysis

·       A/B Testing

·       Performance Metrics

The Top Benefits of Mixpanel

Mixpanel offers very user-friendly set up of funnels and events, and many users have found the step-by-step instructions easy to follow and implement.

You can determine with Mixpanel which channels are optimal for lifetime or long-term retention, so you can focus on these channels, rather than just promote initial conversions.

Being able to track a mobile and web user at the same time is wonderful. As well as this, user-centered tracking integrates business CRMs to the patterns of actual people. This in turn allows you to use Mixpanel to send targeted messages to these actual people, individually or collaboratively.

Mixpanel Price

After a free demo experience, Mixpanel offers three price plans: Starter (Free), Growth (from $89/month), and Enterprise (custom pricing)

The Starter package is free for lifetime, and includes

·       1,000 monthly tracked users

·       Unlimited employee accounts

·       90-days’ historical data

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

The Growth package includes:

·       12 months’ historical data

·       Plans up to 25,000 monthly tracked users

·       Unlimited Employee Accounts

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

Enterprise includes:

·       12 months’ historical data

·       Plans up to 25,000 monthly tracked users

·       Unlimited Employee Accounts

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

·       B2B analytics

·       Customisable historical data

How do you install Mixpanel?

Sadly, it’s not as straightforward to implement Mixpanel on your WordPress website, as it was with Google Analytics, as there is no plugin currently available at the time of writing.

These are your options to get Mixpanel set up on your WordPress site:

·       Third-party options are available that will automatically send data from your WordPress blog to your Mixpanel application.

The majority of these these third-party plugins basically just monitor individual page loads, meaning you would be monitoring some data, but not completely using Mixpanel to its full potential. They might be worth looking into however, if you’re after a simple and fast solution.

·        A custom implementation of Mixpanel is the way to experience all of Mixpanel’s benefits.

However, to really exercise the power of Mixpanel, you can do a custom implementation, integrating

Who is Mixpanel best for?

Mixpanel is most valuable for businesses whose desire is to monitor revenue over a long period of time, and/or understand how their prospective customers view their product and services.

Clicky

Clicky’s data analysis tool platform is used by nearly 990,000 sites globally for real-time monitoring, analysis, and responding to their website traffic. Clicky offers valuable insights to make content amendments and altering your users’ journey, and how they navigate your website.

The Top Clicky Benefits

·       Customised Dashboard

·       Spy Feature Updates

·       Heatmaps

·       Dynamic Goals

·       Split Testing

·       Google Search Rankings

·       Meticulous Visitor Statistics

·       Location Tracer

·       Uptime Monitoring

·       Track Javascript and Flash events

·       Website Uptime Status

·       Multiple File Formats

·       Twitter Integration

·       Video Analytics Tracking

·       Action-based Alerts

·       Individual User Tracking

·       Supports Google Analytics campaign tags

·       Developer API

·       Create sub-user accounts with access to specific sites

·       Track visitors who have disabled JavaScript

·       100% Flash free for a great experience on your phone/tablet

·       Track outbound links

·       Track downloads

·       Detailed historical data

·       Alerts via email/mobile

·       Twitter analytics - monitors and summarizes conversations about your web site or other topics of interest

·       Built in URL shortener with detailed visitor metrics

The Best Clicky Features

All of the data on Clicky is in real-time, and constantly updated.

Clicky’s interface is really user-friendly, and super fast to set up. It does also have a good value for money price-point, considering the extensive features Clicky has to offer.

This enables you always have an overall view of the interactions on your website in real-time, and the changing analytics.

The Spy Feature in Clicky retrieves the data of live traffic feeds. This is a great tool. It integrates users that are currently on your website, visitors who clicked on links (and which ones), visitors who searched for something specific on your website, all in real-time. Hours of fun!

Clicky- The Price Plans

Clicky is free for a single site with under 3,000 daily page views, and pro-plans are available with access to more in-depth features.

Let’s take a look at the different plans available with Clicky:

Free

·       Single Site

·       3,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

Pro - $9.99/month

·       10 Sites

·       30,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

Pro-Plus - $14.00/month

·       10 Sites

·       30,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Pro-Platinum - $19.00/month

·       30 Sites

·       100,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Custom – price on application

·       Up to 1,000 Sites

·       Up to 20 million daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Clicky – How to Install

Happy days. This is much easier than Mixpanel, and a similar set up to Google Analytics installation.

You can go ahead and follow these instructions for a Clicky to WordPress install:

1.     Find Clicky in the plugin  install  screen under Plugins -> Add New.

2.      Install  & activate  Clicky  for  WordPress .

3.     Click the link that appears or go to Settings ->  Clicky  and enter your Site ID, Site Key and Site Admin Key (you will find those on your  Clicky  homepage).

4.     Save.

Who is Clicky best for?

Clicky works for all businesses, be it small start-ups and blogging sites to larger corporations, who could benefit from the Enterprise package available.

Parse.ly

What does Parse.ly offer?

Boasting statistics on their website such as a 400% increase in subscribers by their customers, Parse.ly is definitely a contender if you’re considering investing in a service to analyse your content marketing efforts.

Parse.ly offer a simple dashboard to analyse the performance of your content over multiple platforms and channels. Giving you valuable insights as to how to interact with your website visitors, and therefore create content they are interested in seeing, when they want to see it.

Integrating Parse.ly

Integration with this particular tool is straightforward, offering a plug-and-play set up, and Parse.ly is compatible with apps such as IoS and Android. If you have a custom-built website, this is catered for too – Parse.ly can be integrated with all CMS systems, including custom CMSes with simple code integration. 

Serving up real-time and historical data analysis at the touch of a button, you will be able to ascertain:

·       Where your users are arriving from

·       How to increase users

·       How to interact your audience

All very valuable insights, which are sure to drive any marketing campaign you can conjure up in exactly the right direction.

Content Analysis on all Platforms

Parse.ly can analyse your data on: Facebook, Twitter, Pinterest, Instagram, and more. Not to mention data analysis of search engines (Google, Bing, Yahoo etc).

All your content is available for analysis purposes. Be it articles, blogs, website landing pages, home pages, image galleries, Podcasts, Video content, the lot.

This data interrogation enables your business to really drill down into which of your content is working for you, and which isn’t, so you can focus your attention on best performing channels that are delivering the best return on your investment.

This is all well and good, but how much is Parse.ly going to set you back? Three options are available to you.

Starter (recommended for teams of 5 and under) $500/month

·       Up to 250k MUVs (Monthly Unique Visitors)

·       Web Analytics

·       5 Seats

·       3 Months’ Data Retention

·       1 Website

·       30-day free trial

Features:

·       Real-time Analysis

·       Customised Historical Analysis

·       Campaign Tracking

·       Emailed Reports

·       Content Grouping

·       Referrer Analysis

·       CMS Integration

·       Support Portal Access

Growth (recommended for teams of 5-20) $1500/month

·       Up to 500k MUVs (Monthly Unique Visitors)

·       Web Analytics

·       20 Seats

·       6 Months’ Data Retention

·       1 Website

·       Priority Support

Features:

·       Real-time Analysis

·       Customised Historical Analysis

·       Campaign Tracking

·       Emailed Reports

·       Content Grouping

·       Referrer Analysis

·       CMS Integration

·       Support Portal Access

·       Email Support

·       Dedicated Success Manager

·       Basic Data Exports

Enterprise (recommended for Premium brands) Price on Application

·       Unlimited MUVs (Monthly Unique Visitors)

·       Multi-channel Analytics

·       100+ Seats

·       1 Year Data Retention

·       Multiple Apps and Websites

·       Premium Support

Features:

·       Real-time Analysis

·       Customised Historical Analysis

·       Campaign Tracking

·       Emailed Reports

·       Content Grouping

·       Referrer Analysis

·       CMS Integration

·       Support Portal Access

·       Distributed Content Integration

·       Twitter Integration

·       Native Mobile Integration

·       Video, OTT, and Podcast Integration

·       Homepage Overlay

·       Site Benchmarks

·       Conversions

·       Dedicated Success Manager

·       Basic Data Exports

·       Server-side Analytics

·       Data Auditing

The Enterprise plan comes with extra features too, specific to your needs, such as:

·       Email and phone support

·       Dedicated success manager

·       Single-sign-on (SSO) and SAML

·       Raw data warehousing and API access

·       Premium solutions like conversions and segmentation

Fancy Feature

Parse.ly are staying ahead of the curve with their new feature: Currents.

Currents helps you understand which of your content is being actually read, not just searched for or shared. Parse.ly understand that searches only tell part of the story, and they want to give you the full picture.

Picture this. Your business can gain the knowledge from news sites around the globe. The knowledge to understand the biggest sources of traffic for those specific news stories, and also how this type of topic has performed in the past.

You can therefore capitalise on this data and choose the most meaningful channels in which to deliver your content, the ones which are going to give you the best return on investment.

Who is Parse.ly best for?

Due to the variety of price plans available, Parse.ly has an easy entry point for any small start-up entrepreneur or business, and levels available to huge corporations to scale up to.

Parse.ly is best suited to media-based companies, as it offers an expanse of detailed analytics on which of your readers are reading what, and when. And what they are likely to want to read in the future.

It may be that for ecommerce businesses, Google Analytics or Chartbeat could be a better bet, as these services offer detailed tracking of users through your sales funnel.

Good Work!

Congratulations on successfully installing and setting up Google Analytics on your WordPress website. Hopefully this was an easy enough process to follow the steps included within this article.

Once you’ve got to grips with the features of Google Analytics and learnt your way around the dashboard, ensure you are taking the next steps to translate this valuable new-found data to make improvements to your online content, increasing the happiness of your users, and making your analytics meaningful.